Pipeline That Compounds.
We build the demand and lead engine for B2B and SaaS: LinkedIn, search and smart outbound working together to fill the pipeline with accounts that actually fit and close.
In short
Balistro runs account-focused growth for B2B and SaaS companies: capturing in-market demand on search, building pipeline and mindshare on LinkedIn, and layering intelligent cold outreach. We scaled a global e-sign SaaS from $150K to $400K/mo across 20+ countries while cutting wasted spend.
B2B buying is longer, multi-stakeholder and intent-driven, so spraying ads doesn't work. We run an account-focused system: capture in-market demand on search, build mindshare and pipeline on LinkedIn, and layer intelligent cold outreach to reach the accounts that aren't searching yet. We scaled a global PDF/e-sign SaaS from $150K to $400K/mo across 20+ countries while cutting spend, by fixing tracking, consolidating signal and matching channel to funnel stage.
We get your world.
The problems we hear every week, and exist to kill.
The full system, under one roof.
LinkedIn demand gen & ABM
Reach decision-makers by role, company and seniority, build mindshare with thought-leadership and convert with targeted offers and account-based campaigns.
Search capture
Google and Microsoft Search to capture buyers actively comparing solutions, often the lowest-CAC, highest-intent pipeline you can buy.
Cold email outreach
Deliverability-first cold email at scale, warmed domains, tight targeting and sharp copy, to start conversations with accounts that aren't searching yet.
Retargeting & nurture
Multi-touch retargeting across LinkedIn and Meta plus email nurture to stay present through a buying cycle measured in weeks, not minutes.
Attribution that survives long cycles
CRM-connected tracking so a closed deal traces back to the channel, campaign and touch that started it, essential when the cycle spans months.
ICP & messaging
We define the ideal customer profile and the message-market fit per persona, so spend concentrates on accounts that fit and convert.
Recommended channels
A funnel, not just a feed of ads.
We guide every buyer through three stages, each with its own objective and channels, so spend compounds instead of leaking.
Create demand
Build awareness and mindshare with your ICP before they're actively shopping.
Capture demand
Be the obvious choice when in-market buyers start comparing solutions.
Convert & expand
Nurture multi-stakeholder deals to close and feed expansion revenue.
We market to accounts, not just clicks
In B2B, a single click can be worth six figures, or nothing. We map your ideal customer profile, the buying committee and the triggers that start a deal, so every rupee targets accounts that can actually become revenue.
Ideal customer profile
The firmographics and signals that define a deal worth chasing.
Buying committee
The roles that influence and approve, each reached with the right message.
Intent signals
The behaviours that mark an account as in-market right now.
Sales-marketing loop
Tight feedback from your sales team so we double down on what closes.
Pipeline you can actually trace to revenue.
B2B cycles span months and multiple stakeholders. We connect every touch to your CRM so a closed deal traces back to the campaign that started it, and spend is judged on revenue, not leads.
Results in your world.
Scaled revenue from $150K to $400K/mo across 20+ countries while cutting spend from $300K to $200K, by diversifying from Google-only to Bing, Meta and LinkedIn.
Drove 40–45% YoY growth at a steady $60 CPA on a $30K/mo budget for an SMB accounting platform, across Google, Bing, Meta and LinkedIn with 70% to high-intent search.
Lifted paid bundles 46% across Google and Meta in three months and 25% projected revenue, via new-channel expansion (Bing, Meta), localized ads and hook-based creative.
Grew daily spend 40× to $4,000/day and 100+ B2B order requests/day across Google, Meta and TikTok, with consistent ad recall and brand awareness.
Shifted optimization from leads to demo bookings and connected the CRM to ad platforms, cutting CPL from ₹220 to ₹160, lifting demo bookings 42% and trial-to-paid 27%.
Most agencies report. We perform.
Questions, answered.
For B2B, usually yes, because you can target by exact job title, company and seniority, so a pricier click reaches a genuine decision-maker. The cost that matters is cost per qualified pipeline, and LinkedIn often wins on that, not CPC.
Let's Reach The World, together.
Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.