Reach The Decision-Makers, Not Just An Audience.
LinkedIn is the only channel where you can target by exact job title, company and seniority. We use it to build pipeline with the people who actually sign off, not vanity reach.
LinkedIn
Retargeting
Search assist
Email nurtureIn short
LinkedIn Ads let B2B brands target prospects by job title, company, industry and seniority, the most precise professional targeting available. It's ideal for account-based marketing and demand generation, where reaching the right decision-maker matters more than raw impression volume.
Why LinkedIn Ads.
Unmatched B2B targeting
Target by job title, function, seniority, company, industry and company size, so your spend reaches genuine decision-makers and buying-committee members.
Account-based marketing
Upload target account lists and concentrate spend on the companies you most want to win, the highest-leverage play in B2B advertising.
Demand creation, not just capture
Build mindshare with your ICP before they're shopping, so when they enter-market, you're already the brand they trust.
Quality over volume
A higher cost-per-click buys a far more qualified click. We optimise for cost per qualified lead and pipeline, the number that actually matters.
Thought-leadership formats
Document ads, thought-leader ads and video that earn attention in a professional feed, rather than interrupting it.
Pipeline attribution
CRM-connected tracking so LinkedIn spend is judged on closed revenue across a long cycle, not on lead volume alone.
How we run LinkedIn Ads.
ICP & account list
We define your ideal customer profile and build target account and audience lists by role, company and seniority, the foundation of efficient B2B spend.
Offer & message-market fit
We craft offers and messaging per persona, lead magnets, demos, assessments, so each decision-maker sees something relevant to their role and stage.
Full-funnel campaign build
Awareness thought-leadership, mid-funnel value content and bottom-funnel conversion campaigns, sequenced so prospects move through the journey.
Retargeting & nurture
We retarget engaged prospects across LinkedIn and Meta and feed nurture sequences, staying present through a buying cycle measured in weeks.
Optimise to pipeline
We connect to your CRM and optimise on qualified leads and pipeline, not clicks, cutting audiences and creative that don't produce real opportunities.
Brands we've scaled on LinkedIn Ads.
Scaled revenue from $150K to $400K/mo across 20+ countries while cutting spend from $300K to $200K, by diversifying from Google-only to Bing, Meta and LinkedIn.
Drove 40–45% YoY growth at a steady $60 CPA on a $30K/mo budget for an SMB accounting platform, across Google, Bing, Meta and LinkedIn with 70% to high-intent search.
Best for
Most agencies report. We perform.
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Read more →Questions, answered.
Because the targeting is far more precise, you're paying to reach a specific job title at a specific company, not a broad consumer audience. For B2B, that precision usually means a higher CPC but a much lower cost per qualified pipeline.
ABM concentrates your spend on a defined list of high-value target accounts rather than a broad audience. On LinkedIn you can upload that list and serve tailored campaigns to the buying committee at exactly the companies you want to win.
We connect LinkedIn to your CRM and track leads through to closed revenue, using multi-touch attribution so a deal that closes in three months still credits the campaign that started it. We judge spend on pipeline, not lead count.
LinkedIn has higher minimums than other platforms because of its cost structure, so it suits brands with a real B2B deal size. We'll give you an honest floor based on your ICP and goals before you commit.
It depends on the goal: thought-leader and document ads build credibility and demand, while lead-gen forms and conversation ads drive direct response. We sequence formats across the funnel rather than relying on one.
Let's Reach The World, together.
Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.