D2C / E-commerce

Ads That Convert. Brands That Scale.

From first click to repeat purchase, we run the full-funnel system that grows D2C revenue profitably: creative, media buying, and retention under one roof.

In short

Balistro scales D2C and e-commerce brands profitably by running creative, paid media and retention as one system. We've managed $1M+/mo in ad spend across 100+ brands.

Most D2C brands don't have an ads problem, they have a system problem. Creatives, copies, competitor research, audits and comms all live in different places with nothing tying them together, and that's where money leaks. We replace the chaos with one proven flow that takes you from product mapping to profitable, repeatable scale. We've managed over $1M in monthly ad spend across 100+ brands and scaled D2C accounts from a few thousand rupees a day to record months, in India and across 20+ countries.

8.2×
Peak ROAS for an Amazon beauty brand
₹2K→₹25K
Daily spend scaled, with US expansion
6
Countries one apparel brand launched into
$1M+/mo
Ad spend we manage across brands

We get your world.

The problems we hear every week, and exist to kill.

Plateaued ROAS that won't break through
Rising CAC eating your margins
Creative fatigue killing your best ads
No retention or LTV play in place
Scaling spend without losing efficiency
No system, just scattered campaigns
What we do

The full system, under one roof.

Creative that converts

Statics, video and UGC built around core benefits, us-vs-them, before/after, problem-solution and testimonials, produced at the volume the 2026 algorithm rewards.

Meta & Google scaling

Creative-first Meta delivery plus high-intent Google Search, Shopping and PMax, structured to scale spend without losing efficiency.

Marketplaces

Amazon, Flipkart, Myntra and Nykaa ads to capture high-intent buyers who are already on the platform with their wallet out.

TikTok & emerging

Short-form, UGC-led campaigns to reach new audiences and ride trends, balanced against your core performance channels.

Retention & LTV

Email, WhatsApp and SMS flows in Klaviyo, welcome, abandoned-cart, win-back and post-purchase, so first orders turn into repeat revenue.

Offers & CRO

Tested offer types (discounts, free shipping, gift-with-purchase, bundles) and landing-page optimisation so more clicks become orders.

Media planning

A funnel, not just a feed of ads.

We guide every buyer through three stages, each with its own objective and channels, so spend compounds instead of leaking.

1

Awareness

Introduce your brand to people who've never heard of you and drive qualified traffic.

YouTube, Instagram, Facebook, TikTok
2

Conversion

Turn that attention into first purchases with creative-led, high-intent campaigns.

Meta, Google, Amazon, TikTok
3

Retention

Lift lifetime value and repeat-purchase rate, where the real profit lives.

Email, WhatsApp, SMS (Klaviyo)
Research

We sell to a person, not a demographic

Since creative now drives delivery, we don't guess what your customers want, we extract it. Before building a single ad we study competitor and marketplace reviews, comment sections and FAQs to map exactly how your buyers think and talk.

Wants & hopes

What your customer actually dreams about achieving with the product.

Pain points

The frustration or fear that's stopping them today.

Barriers & uncertainties

What makes them hesitate right before they buy.

Audience language

The exact words and phrases they repeat, used verbatim in our hooks.

Retention

Stop leaving money on the table

Acquiring a new customer costs roughly 5× more than keeping one, yet most brands spend 90% of their budget on acquisition. We build the retention engine that captures the revenue you're already leaving behind.

More expensive to acquire than retain a customer

90%

Of most brands' spend goes to acquisition alone

3

Retention channels we run: Email, WhatsApp, SMS

Retention

The profit is in the repeat order.

Acquiring a customer costs 5x more than keeping one. We build the email, WhatsApp and SMS flows that turn first orders into loyal, high-LTV customers.

Proof

Results in your world.

Luxury ethnic clothing / D2C
ROAS 3→7.5
₹1L→₹6L/mo Meta spend

Scaled Meta spend from ₹1L to ₹6L/mo and improved ROAS from 3 to 7.5 by fixing pixel tracking and leaning on Google Shopping + Meta.

Dermatological skincare (Amazon)
ROAS 8
₹2L → ₹15L/mo on Amazon

Took an Amazon skincare brand from ₹2L to ₹15L/mo at ROAS 8 through ad-structure overhaul, keyword research and listing optimization.

Luxury home decor / D2C
ROAS 4
+300% scale, record revenue

Rebuilt the Google account from scratch to fix payment-gateway tracking, then scaled 300% at ROAS 4, the brand's record month.

Anime apparel / D2C fashion
₹2K→₹25K
Daily spend scaled 12×, US expansion

Scaled daily spend 12× and launched into the US while holding efficiency, via Meta + Google and a creative-volume program.

Handmade women's apparel / D2C
3× ROAS
3× revenue in 2 months

Tripled revenue vs prior benchmarks in two months and held a steady 3× ROAS across Google and Meta through creative + audience testing and a rebuilt account structure.

Why us

Most agencies report. We perform.

Typical agency
With Balistro
Vanity dashboards and impressions
Optimised to revenue, ROAS and booked pipeline
Account managers learning on your budget
Ex-Dentsu Merkle operators, 7+ yrs, $1M+/mo managed
One channel, siloed hand-offs
Paid, SEO, creative, retention & outreach under one roof
A few hero ads run until they fatigue
Creative-volume program built for the 2026 algorithm
Broken pixels, guessed attribution
Clean server-side tracking so AI bids on real data
Monthly PDF, locked-in contracts
Bi-weekly readouts, clear attribution, month-to-month
FAQ

Questions, answered.

Yes, but we're honest about it. If the offer and margins work, we scale fast. If they don't yet, we'll tell you what to fix first rather than burn spend on ads that can't win.

Let's Reach The World, together.

Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.