Enterprise Pedigree. Founder's Hunger.
Balistro is a performance marketing agency founded in 2021 by ex-Dentsu Merkle marketers. We manage $1M+ in monthly ad spend for 100+ brands across 20+ countries, with one promise: revenue, not reports.
From interns to entrepreneurs.
Both our founders cut their teeth at Merkle Sokrati (Dentsu Merkle India), one of the country's most respected performance shops, managing multi-crore accounts for enterprise brands. They learned full-funnel strategy, rigorous measurement and how the biggest advertisers actually win.
Then they left to build something leaner and more accountable. Balistro pairs that enterprise pedigree with a founder's hunger: the same strategic depth, without the bloat, the hand-offs or the vanity reporting. We treat your budget like our own.
Today we're a 20+ person team running paid media, SEO, creative, retention and outreach for D2C, lead-gen, B2B, SaaS, dropshipping and location businesses, in India and across 20+ countries. The throughline is a single, proven system that takes a brand from scattered campaigns to profitable, repeatable scale.
Built by operators, not account managers.
Naman Khetawat
Co-Founder
Started in performance marketing at Merkle Sokrati in 2019, rising to Business Strategy Manager on multi-crore accounts. Brings data-driven strategy, Google Ads and branding depth to every client.
Manav Gupta
Co-Founder
Began at Merkle Sokrati alongside Naman, specialising in Meta Ads and SEO. Built and led growth before founding Balistro, weaving narratives that resonate across global markets.
Trusted by leading brands across 20+ countries
Meta Business Partner
Google Partner
Klaviyo PartnerOne system, every engagement.
The signature process behind our results, from product mapping to optimisation, so nothing leaks between scattered tools and hand-offs.
Product Mapping
Map features → benefits, use cases, the problem you solve, and why customers choose you.
Customer Avatar
Wants, pains, barriers and the exact language your buyers actually use.
Competitor & Creative Research
Study competitors and real buyer language to extract winning angles.
Ad Copy & Creatives
Hooks, copies and high-volume creative the algorithm can find winners in.
Media Planning
Awareness → Conversion → Retention, mapped channel-by-channel to your funnel.
Offers & Optimization
Test offers, scale what works, and report with full transparency every two weeks.
How we work.
Results, not reports
We optimise for revenue and ROAS, not vanity dashboards. The number that matters is the one in your bank account.
Creative-first & AI-native
We build for how the 2026 algorithm actually rewards: creative volume, clean signal and fast iteration.
One team, every channel
Paid, SEO, creative, retention, GMB and outreach under one roof. No hand-offs, no finger-pointing.
Transparent & accountable
Bi-weekly readouts, clear attribution and month-to-month terms. We earn the retainer every cycle.
Enterprise rigour, without the agency baggage.
Built different, on purpose.
Results, Not Reports
$1M+/mo managed, 100+ brands. We optimize for revenue & ROAS, not vanity dashboards.
Ex-Dentsu Merkle Pedigree
Enterprise-grade strategy with a founder's hunger, 7+ yrs, full-funnel thinking.
Creative-First & AI-Native
Built for how the 2026 algorithm actually rewards, creative volume + clean signal.
One Team, Every Channel
Paid, SEO, creative, retention, GMB & outreach under one roof, no hand-offs.
Global, Multi-Language
20+ countries, 8+ languages, localized creative, not copy-pasted.
Transparent & Accountable
Bi-weekly readouts, clear attribution, month-to-month, we earn the retainer.
We run ads in 20+ countries.
From India to the US, Europe and the Gulf, we plan, launch and scale campaigns across borders, with creative localised for each market, not copy-pasted.
Languages we run campaigns in
Partners who stick around.
Real words from real engagements, each paired with the result it produced.
“Manav and his team have done a wonderful job managing our paid advertising campaigns. They are analytical, data-centric, and genuinely invested in our growth.”
“Great working with Team Balistro. They worked through different scenarios to find a glitch in our ad segmentations and turned the account around.”
“Team Balistro delivered a great service to train me up on Facebook for Business. They helped optimize our pages and our results followed.”
“The Balistro team understands the marketing approach and the users for my industry very well. The strategy felt built for us, not copy-pasted.”
“They didn't just send us leads, they rebuilt the whole funnel until the bookings actually showed up. The difference in our calendar was night and day.”
“Balistro took us off a single-channel dependency and scaled revenue hard while actually cutting spend. They optimise to pipeline, not vanity dashboards.”
Let's Reach The World, together.
Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.