SEO · AEO · GEO

Get Found On Google, And In AI Answers.

Search is splitting into three: classic SEO, answer-engine optimisation for featured snippets and voice, and generative-engine optimisation for ChatGPT, Gemini and AI Overviews. We win all three.

In short

SEO optimises for Google's ranked results, AEO (answer-engine optimisation) targets featured snippets and voice answers, and GEO (generative-engine optimisation) makes your brand the source AI tools like ChatGPT and Google's AI Overviews cite. Together they future-proof your organic visibility as search shifts from links to answers.

AI Overviews
Now answer a growing share of searches
Snippet
Position-zero answers we target with AEO
Cited
Get referenced by ChatGPT & Gemini
Compounding
Organic traffic that builds over time

Why SEO / AEO / GEO.

Three search surfaces, one strategy

Classic rankings, answer-engine snippets and AI-generated answers each need different optimisation. We cover all three so you stay visible as search evolves.

Be the source AI cites

GEO structures your content so generative engines, ChatGPT, Gemini, AI Overviews, pull and credit your brand as the answer, not your competitor.

Own featured snippets & voice

AEO formats your content into clear, citable answers that win position-zero snippets and the answers voice assistants read aloud.

Technical foundation

Site speed, structured data, crawlability and Core Web Vitals, the technical base that determines whether great content can rank at all.

Intent-led content

We build content around real search intent and the questions your buyers actually ask, so traffic arrives qualified and ready to convert.

Durable, compounding traffic

Unlike paid, organic visibility compounds. The authority we build keeps earning traffic and citations long after the work is done.

Our process

How we run SEO / AEO / GEO.

01

Audit & opportunity map

We audit technical health, content and authority, then map the keywords, questions and AI-answer opportunities with the highest return for your business.

02

Technical fixes

We fix crawlability, speed, structured data and Core Web Vitals so search and AI engines can access, understand and trust your site.

03

Content & entity building

We create intent-led, well-structured content and strengthen your topical authority and entity signals, what both Google and AI engines reward.

04

AEO & GEO structuring

We format content into clear, citable answers and add schema so you win snippets, voice answers and citations in generative results.

05

Authority & iteration

We build credible links and references, then track rankings, snippets and AI citations and double down on what's moving.

Proof

Brands we've scaled on SEO / AEO / GEO.

PDF / e-sign software (SaaS)
$400K/mo
From $150K/mo, spend cut $300K→$200K

Scaled revenue from $150K to $400K/mo across 20+ countries while cutting spend from $300K to $200K, by diversifying from Google-only to Bing, Meta and LinkedIn.

Interior designer (local profile)
+55–60% search views
3.6(30)→5.0(834) reviews

Transformed an interior designer's Business Profile from 3.6 (30 reviews) to 5.0 (834), growing search views 55–60%, quality calls 15–18% and website clicks 25–27%.

Beauty & lifestyle marketplace
5× ROAS
Record-breaking sale event

Drove a record 5-day sale and a consistent 5× ROAS for a Nordic beauty marketplace via Google Ads, competitor-keyword conquesting and a sharp sale-event strategy.

Why us

Most agencies report. We perform.

Typical agency
With Balistro
Vanity dashboards and impressions
Optimised to revenue, ROAS and booked pipeline
Account managers learning on your budget
Ex-Dentsu Merkle operators, 7+ yrs, $1M+/mo managed
One channel, siloed hand-offs
Paid, SEO, creative, retention & outreach under one roof
A few hero ads run until they fatigue
Creative-volume program built for the 2026 algorithm
Broken pixels, guessed attribution
Clean server-side tracking so AI bids on real data
Monthly PDF, locked-in contracts
Bi-weekly readouts, clear attribution, month-to-month
FAQ

Questions, answered.

SEO targets Google's ranked links. AEO (answer-engine optimisation) targets featured snippets and voice answers, position zero. GEO (generative-engine optimisation) makes your brand the source AI tools like ChatGPT and AI Overviews cite. All three matter as search shifts to answers.

Let's Reach The World, together.

Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.