Our Work

Proof, Not Promises.

A selection of accounts we've scaled across D2C, lead-gen, B2B and SaaS. We share industry and metrics only, we never name clients without permission.

$1M+
Monthly ad spend managed
100+
Brands scaled across verticals
20+
Countries we run campaigns in
7yrs+
Ex-Dentsu Merkle expertise
Case studies

Results that speak for themselves.

Filter by the segment that looks like yours, or by the channel you care about.

Channel
Showing 43 case studies
Anime apparel / D2C fashion
₹2K→₹25K
Daily spend scaled 12×, US expansion
India → US

Scaled daily spend 12× and launched into the US while holding efficiency, via Meta + Google and a creative-volume program.

Meta AdsGoogle Ads
Anime fan-art apparel / D2C
1×→4× ROAS
Launched in 6 countries
6 countries

Took monthly ROAS from 1× to a consistent 4× and launched the brand into 6 countries including Australia, UK, Germany and Canada via Google + Meta.

Google AdsMeta Ads
Dermatological skincare (Amazon)
ROAS 8
₹2L → ₹15L/mo on Amazon
India

Took an Amazon skincare brand from ₹2L to ₹15L/mo at ROAS 8 through ad-structure overhaul, keyword research and listing optimization.

Amazon Ads
Sensitive-skin skincare (Amazon)
₹50L/mo
ROAS 6, full-funnel Amazon
India

Expanded a skincare brand from product ads only to a 360° Amazon strategy (Sponsored Products, Brands, Display), scaling to ₹50L/mo at ROAS 6.

Amazon Ads
Ethnic wedding wear / D2C
ROAS 2.5→3.8
3× Meta spend in 4 months
India

Scaled Meta spend 3× in four months and lifted ROAS from 2.5 to 3.8 with Google Shopping plus celebrity-led creative.

Google AdsMeta Ads
Luxury ethnic clothing / D2C
ROAS 3→7.5
₹1L→₹6L/mo Meta spend
India

Scaled Meta spend from ₹1L to ₹6L/mo and improved ROAS from 3 to 7.5 by fixing pixel tracking and leaning on Google Shopping + Meta.

Google AdsMeta Ads
Luxury home decor / D2C
ROAS 4
+300% scale, record revenue
India

Rebuilt the Google account from scratch to fix payment-gateway tracking, then scaled 300% at ROAS 4, the brand's record month.

Google AdsMeta Ads
Heritage home-decor / D2C
2× ROAS
+40% AOV, ₹10K→₹50K/day
India

Doubled ROAS vs last peak season and lifted AOV 40% by moving beyond Advantage+ to interest and lookalike audiences plus festive creative; scaled ₹10K→₹50K/day in 6 weeks.

Meta AdsGoogle Ads
Premium men's intimate wear / D2C
4× ROAS
Scaled 300% in 3 months
India

Held a consistent 4× ROAS across Google and Meta while scaling 300% in three months and launching two new hero categories, via A/B-tested creative and audiences.

Google AdsMeta Ads
Off-road / overland gear (niche D2C)
5× ROAS
Scaled spend 400% in 5 months
US

Found high-demand, low-competition niche products and scaled ad spend 400% in five months at a consistent 5× ROAS while diversifying revenue across categories.

Google AdsMeta Ads
Beauty & lifestyle marketplace
5× ROAS
Record-breaking sale event
Norway

Drove a record 5-day sale and a consistent 5× ROAS for a Nordic beauty marketplace via Google Ads, competitor-keyword conquesting and a sharp sale-event strategy.

Google Ads
Handmade women's apparel / D2C
3× ROAS
3× revenue in 2 months
India

Tripled revenue vs prior benchmarks in two months and held a steady 3× ROAS across Google and Meta through creative + audience testing and a rebuilt account structure.

Google AdsMeta Ads
Custom aura jewelry / D2C
60%→300% ROAS
Fixed tracking + Shopping scale
US

Fixed duplicate revenue reporting (true ROAS was 60%), restructured Shopping inventory and realigned ad copy, lifting ROAS to 140% in a month and 300% in three.

Google Ads
Auto-glass tools / D2C (made in USA)
5× ROAS
CPC-per-conversion −40%, +30% YoY
US

Held a consistent 5× ROAS across Google and Meta, cut cost per conversion 40% and grew revenue 30% YoY via data-driven product testing and competitor campaigns.

Google AdsMeta Ads
Bridal & occasion wear (lead gen)
₹45L/mo
+450% scale, 7–8 leads/day
India

A purpose-built lead-gen funnel grew bookings from ₹1–2L to ₹45L/mo with 7–8 confirmed leads a day, via Google + Meta and continuous lead-form refinement.

Google AdsMeta Ads
Luxury real estate (lead gen)
−35% CPL
₹7L→₹10L/mo, higher-quality leads
India

Cut qualified cost-per-lead 35% and scaled monthly spend from ₹7L to ₹10L for a luxury developer via high-intent keyword strategy and lead-quality refinement.

Google Ads
Digital lending / fintech (lead gen)
₹100→₹65 CPL
3,449+ qualified applications
India

Restructured spend away from low-quality inventory to cut CPL from ₹100 to ₹65, eliminated fake/fraud leads and delivered 3,449+ qualified loan applications while scaling ₹2K→₹5K/day.

Meta AdsGoogle Ads
Denim apparel franchise (B2B lead gen)
4× daily leads
5→20 leads/day, 5× account growth
India

Grew daily franchise leads from 5 to 20 and scaled the account 5× via search for franchise buyers plus a standout YouTube Shorts campaign and Instagram.

Google AdsYouTube AdsMeta Ads
Corporate wellness / meditation (B2B)
15% conversion
9–10 high-ticket leads/mo
Global

Built a focused B2B Google Ads strategy targeting founders and HR heads for a non-direct-demand category, delivering 9–10 high-ticket leads/mo at 15% conversion.

Google Ads
PDF / e-sign software (SaaS)
$400K/mo
From $150K/mo, spend cut $300K→$200K
20+ countries

Scaled revenue from $150K to $400K/mo across 20+ countries while cutting spend from $300K to $200K, by diversifying from Google-only to Bing, Meta and LinkedIn.

Google AdsMicrosoft AdsMeta AdsLinkedIn Ads
B2B custom headwear
$100→$4,000/day
40× spend, 100+ order requests/day
US

Grew daily spend 40× to $4,000/day and 100+ B2B order requests/day across Google, Meta and TikTok, with consistent ad recall and brand awareness.

Google AdsMeta AdsTikTok Ads
Accounting software (SaaS, SMB)
$60 CPA
40–45% YoY growth, $30K/mo spend
Global

Drove 40–45% YoY growth at a steady $60 CPA on a $30K/mo budget for an SMB accounting platform, across Google, Bing, Meta and LinkedIn with 70% to high-intent search.

Google AdsMicrosoft AdsMeta AdsLinkedIn Ads
Business email / domain tools (SaaS)
+46% paid bundles
+25% projected revenue in 3 months
Multi-country

Lifted paid bundles 46% across Google and Meta in three months and 25% projected revenue, via new-channel expansion (Bing, Meta), localized ads and hook-based creative.

Microsoft AdsMeta AdsGoogle Ads
Aftermarket agricultural parts (B2B)
ROAS 30+
+40% net profit, same spend
US

Held a stable 30+ ROAS and grew net profit 40% on flat spend via margin-based campaign segmentation, while YouTube ads lifted brand search 30%.

Google AdsMeta AdsYouTube Ads
Industrial roofing (B2B lead gen)
$15K+ AOV
$2K/conversion, $19K/mo spend
US

Generated high-value commercial roofing leads at $2K/conversion and $15K+ AOV, balancing lead volume and cost through tight campaign optimization.

Google AdsMeta Ads
Cross-border e-commerce logistics (B2B)
5–7 inquiries/mo
2× post engagement via LinkedIn
North America

Built a consistent LinkedIn content engine that drove 5–7 direct business inquiries a month, doubled post engagement and lifted brand recall among peers.

LinkedIn Content
Specialty alumina / advanced materials (B2B)
19 inquiries/mo
1.7× engagement on LinkedIn
Global

Ran a 3-month LinkedIn company-page content programme for a specialty-materials manufacturer, averaging 19 business inquiries/mo and 1.7× engagement.

LinkedIn Content
Luxury interior-design marketplace (B2B pivot)
70–100 B2B leads/mo
5–8% conversion, 2× AOV
India

Pivoted a D2C decor marketplace into B2B, delivering 70–100 high-ticket leads/mo at 5–8% conversion and 2× AOV via tailored landing pages and audience targeting.

LinkedIn ContentMeta AdsGoogle Ads
Massage therapy spa (multi-chain)
500+ leads/mo
Appointments overflowed capacity
US

Ran Local Service Ads plus Smart campaigns for a multi-location spa, delivering 500+ leads/mo, so many that appointments stayed full and campaigns were paused to keep up.

Local Service AdsGoogle Ads
Lawn care & landscaping (local)
−80% CPL
50+ leads/mo, 40% convert
US

Launched Local Service Ads for a lawn-care provider, cutting cost-per-quality-lead 80% in three months while delivering 50+ leads/mo at a 40% conversion rate.

Local Service AdsGoogle Ads
Residential & commercial fencing (local)
10→200+ leads/mo
Scaled 600% via LSA + Search + Call
US

Combined Local Service Ads, Search and Call ads with heavy A/B testing to grow a fencing company from 10–20 to 200+ leads/mo and scale campaigns 600%.

Local Service AdsGoogle Ads
Tax & accounting firm (local)
$75 CPL
4× ROI, Google-Guaranteed LSA
US

Used Local Service Ads (Google-Guaranteed) plus Search and Meta lead-gen to position an accounting firm at the top of local results, holding a $75 CPL and 4× ROI on a $4,500/mo budget.

Local Service AdsGoogle AdsMeta Ads
Residential & commercial roofing (local)
−70% CPL
100–150 leads/mo (+200%)
US

Geo-targeted within a 50-mile radius with high-intent keywords to grow a roofing company's leads 200% (100–150/mo) while cutting cost-per-lead 70%.

Local Service AdsGoogle Ads
Flight school / pilot training (local)
80–100 leads/mo
10% conversion, +30%/mo scale
US

Targeted high-intent 'learn to fly' searches with geo-structured campaigns and an optimized landing page, delivering 80–100 leads/mo at 10% conversion and +30%/mo scaling.

Google AdsLocal Service Ads
Personal-injury law firm (local)
100+ leads/mo
Scaled 500% in 3 months
US (Texas)

Scaled a personal-injury firm's campaigns 500% in three months while holding cost efficiency, with 1-in-5 leads meeting case-viability standards, via A/B-tested creative and lookalike audiences.

Meta AdsGoogle AdsYouTube Ads
Marketing agency (local profile)
+30–40% actions
Calls, website & directions monthly
India (Gurugram)

Optimized the Google Business Profile end-to-end, lifting total profile actions (calls, website, directions) 30–40%/mo, direction requests 25%, and quality calls 20–25%.

Google Business Profile
Marble & handicrafts supplier (local profile)
+68% profile traffic
5→45 reviews, +12–15% walk-ins
India (Delhi)

Grew a marble supplier's reviews from 5 to 45 and Business-Profile traffic 68% in two months, with 44% more directions clicks over 90 days and 12–15% more walk-ins in 30 days.

Google Business Profile
Granite & stone supplier (local profile)
3.6→5.0 rating
+27% website clicks, +16% call leads
India (Delhi)

Lifted a stone supplier's rating from 3.6 (33 reviews) to 5.0 (41) and expanded the profile name, driving 27% more website clicks, 16% more verified call leads and 10% more on-site visits.

Google Business Profile
Interior designer (local profile)
+55–60% search views
3.6(30)→5.0(834) reviews
India (Gurugram)

Transformed an interior designer's Business Profile from 3.6 (30 reviews) to 5.0 (834), growing search views 55–60%, quality calls 15–18% and website clicks 25–27%.

Google Business Profile
Kids' coding ed-tech (SaaS)
₹220→₹160 CPL
+42% demo bookings, +27% trial-to-paid
India

Shifted optimization from leads to demo bookings and connected the CRM to ad platforms, cutting CPL from ₹220 to ₹160, lifting demo bookings 42% and trial-to-paid 27%.

Meta AdsGoogle Ads
UPSC-prep subscription app (SaaS)
40%→85% ROAS
₹60K→₹2.5L/mo spend
India

Optimized for first-subscription payments instead of top-of-funnel metrics, scaling spend ₹60K→₹2.5L/mo and lifting first-payment ROAS from 40% to 85%.

Meta AdsGoogle Ads
Quick-commerce app
−30% CPI
+17% installs via Instagram Stories
India

Cut cost-per-install 30% and grew app installs 17% via Instagram Stories, using customer-persona analysis and lateral targeting to scale acquisition without losing loyal audiences.

Meta Ads
OTT streaming service
500K installs
10K+ subscribers at launch
India

Launched an OTT service with a full-funnel, multi-channel strategy, driving 500K app installs and 10K+ subscribers in the launch month with celebrity-led creative.

Google AdsMeta AdsYouTube Ads

Trusted by leading brands across 20+ countries

PhilipsVictorinoxSwiggyWengerDreamFolksCuiratoAugmented StartupsIVY CampsWeebworldMaidasuAvala ClothingBeom ClothingHouse of SuryaBjorgkBear SknEroboldOlive + ScoutIrish SupplyAuggieIsland RangoliThe Living InfluenceBW James JewelersJackson Hole Jewelry Co.Pearls by ShariIvana JewelsInwellGlowIrelandShraksFirstleafHisab KitabHatlaunchCentury Martial ArtsSloan ExpressSuperior Fence & RailUSWFTitanCoreCinchEngageCareIntuit QuickBooksSeatGeekFoxitP6 AviationAll In AviationAjax SleepawayBumble RoofingDenmark LawnMassage on MainRupey LoansDalvoyInternship StudioPhilipsVictorinoxSwiggyWengerDreamFolksCuiratoAugmented StartupsIVY CampsWeebworldMaidasuAvala ClothingBeom ClothingHouse of SuryaBjorgkBear SknEroboldOlive + ScoutIrish SupplyAuggieIsland RangoliThe Living InfluenceBW James JewelersJackson Hole Jewelry Co.Pearls by ShariIvana JewelsInwellGlowIrelandShraksFirstleafHisab KitabHatlaunchCentury Martial ArtsSloan ExpressSuperior Fence & RailUSWFTitanCoreCinchEngageCareIntuit QuickBooksSeatGeekFoxitP6 AviationAll In AviationAjax SleepawayBumble RoofingDenmark LawnMassage on MainRupey LoansDalvoyInternship Studio
MetaMeta Business Partner
GoogleGoogle Partner
KlaviyoKlaviyo Partner
What clients say

Partners who stick around.

Real words from real engagements, each paired with the result it produced.

via Google
Manav and his team have done a wonderful job managing our paid advertising campaigns. They are analytical, data-centric, and genuinely invested in our growth.
Paid programme managed end-to-end
Danny Hundert, Founder, IVY Camps
Danny Hundert
Founder, IVY Camps
via Google
Great working with Team Balistro. They worked through different scenarios to find a glitch in our ad segmentations and turned the account around.
Ad segmentation fixed, performance recovered
Bob Sony, Founder, Global Events
Bob Sony
Founder, Global Events
via Google
Team Balistro delivered a great service to train me up on Facebook for Business. They helped optimize our pages and our results followed.
Meta pages optimised, results improved
Hayley, Marketing Lead, LifeHub
Hayley
Marketing Lead, LifeHub
The Balistro team understands the marketing approach and the users for my industry very well. The strategy felt built for us, not copy-pasted.
Industry-specific strategy, not templated
Founder, Med-spa & aesthetics brand
Founder
Med-spa & aesthetics brand
They didn't just send us leads, they rebuilt the whole funnel until the bookings actually showed up. The difference in our calendar was night and day.
₹1–2L → ₹45L/mo in bookings, 7–8 qualified leads/day
Founder, Bridal & occasion-wear brand
Founder
Bridal & occasion-wear brand
Balistro took us off a single-channel dependency and scaled revenue hard while actually cutting spend. They optimise to pipeline, not vanity dashboards.
$150K → $400K/mo across 20+ countries, spend cut $300K → $200K
Growth Lead, Global e-sign / PDF SaaS
Growth Lead
Global e-sign / PDF SaaS
Meta Business Partner
Google Partner
Klaviyo Partner
Google Analytics Certified

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