The High-Intent Channel Everyone Ignores.
Lower competition, cheaper clicks and a high-value audience, Microsoft Advertising is the under-used search channel that often delivers your best cost-per-conversion in B2B and beyond.
Search parity
LinkedIn targeting
Tracking
Cross-channelIn short
Microsoft Advertising runs search ads across Bing, Yahoo and the Microsoft network. With less competition than Google, it often delivers cheaper clicks and a higher-income, B2B-heavy audience, plus unique LinkedIn profile targeting, making it an efficient way to extend high-intent search reach.
Why Microsoft / Bing Ads.
Lower competition, lower CPCs
Fewer advertisers compete on Bing than Google, so the same high-intent searches often cost less, frequently delivering a better cost per conversion.
High-value audience
The Microsoft network skews older, higher-income and more B2B, an audience that over-indexes on purchasing power and professional decision-making.
LinkedIn profile targeting
Microsoft owns LinkedIn, so you can layer company, industry and job-function targeting onto search ads, unavailable anywhere else.
Fast, low-risk launch
We import and adapt your proven Google campaigns, capturing incremental high-intent volume quickly without rebuilding from scratch.
Incremental, not cannibalising
This audience often isn't on Google in the same session, so the conversions are genuinely additional to your existing search programme.
Same intent, better economics
You're still capturing people actively searching, just at lower cost, which is why it's so often the most efficient channel B2B brands aren't running.
How we run Microsoft / Bing Ads.
Import & adapt
We bring your best-performing Google campaigns into Microsoft and adapt them to the platform rather than rebuilding, a fast, low-risk start.
Platform-specific tuning
We adjust bids, keywords and match types for Bing's auction dynamics and audience, because a straight copy of Google rarely performs to potential.
LinkedIn audience layering
Where it fits, especially B2B, we add LinkedIn company, industry and job-function targeting to focus spend on the right professionals.
Tracking & conversion parity
We mirror your conversion tracking so Microsoft is measured on the same revenue and ROAS basis as the rest of your search programme.
Scale the efficiency
As cost-per-conversion proves out, we expand keywords and budget, capturing high-intent volume your competitors are leaving on the table.
Brands we've scaled on Microsoft / Bing Ads.
Scaled revenue from $150K to $400K/mo across 20+ countries while cutting spend from $300K to $200K, by diversifying from Google-only to Bing, Meta and LinkedIn.
Drove 40–45% YoY growth at a steady $60 CPA on a $30K/mo budget for an SMB accounting platform, across Google, Bing, Meta and LinkedIn with 70% to high-intent search.
Lifted paid bundles 46% across Google and Meta in three months and 25% projected revenue, via new-channel expansion (Bing, Meta), localized ads and hook-based creative.
Most agencies report. We perform.
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Read more →Questions, answered.
For most advertisers already on Google, yes. Microsoft's lower competition usually means cheaper clicks for the same intent, and its higher-income, B2B-leaning audience often converts efficiently, frequently making it the best cost-per-conversion channel.
Same high-intent search model, but lower competition, a higher-income and more B2B audience, and unique LinkedIn profile targeting. The trade-off is lower volume, which is why we run it alongside Google, not instead of it.
Because Microsoft owns LinkedIn, you can layer company, industry and job-function targeting onto search ads, focusing spend on specific professionals. It's a B2B capability no other search platform offers.
No. We import your proven Google campaigns as a starting point, then tune them for Bing's auction and audience. It's a fast, low-risk way to capture incremental high-intent traffic.
Generally no, the Microsoft audience often isn't searching on Google in the same session, so the conversions are largely incremental. We track both so you can see the genuine added volume.
Let's Reach The World, together.
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