Growth, Decoded.
Performance marketing, SEO, creative and growth insights from the team managing $4M+/mo in ad spend across 100+ brands.
Google AdsGoogle PMax in 2026: Asset Groups, Signals and Profit Control
A practical performance max strategy 2026 guide: asset groups, audience signals, AI Max and profit controls that actually move ROAS for D2C and B2B.
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Creative & DesignDropshipping Ad Creative in 2026: The UGC-First Funnel That Beats Polished Studio Ads
Why UGC-style creative outperforms polished studio ads for dropshipping in 2026, and how to build a UGC-first creative funnel without a large production budget.
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Facebook AdsMeta Advantage+ in 2026: When to Trust the Algorithm (and When Not To)
Meta Advantage Plus 2026: when to trust Meta's AI automation and when to override it. An agency framework for D2C and B2B teams managing real ad spend.
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Data & AnalyticsPerformance Marketing KPIs in 2026: MER, POAS and Why ROAS Alone Lies to You
ROAS alone misleads in 2026. Here is how MER and POAS give a truer read on performance marketing profitability, and which metric to lead with at each stage.
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D2C & EcommerceStructured Data for AI Search: Schema That Wins Citations in 2026
Schema markup for AI search decides who gets cited in AI Overviews, ChatGPT and Perplexity in 2026. Here is the structured data that actually wins citations.
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D2C & EcommerceThe Hook Is the Ad: A 2026 Framework for the First 3 Seconds
A practical framework for writing ad hooks in 2026: the 6 hook types that consistently stop the scroll, with real examples from D2C and B2B campaigns.
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B2B & SaaSMicrosoft/Bing Ads + Copilot: The Underrated 2026 Search Channel
Why Microsoft Bing Ads 2026 plus Copilot is the search channel most Indian advertisers ignore - cheaper CPCs, B2B intent, and AI search inventory.
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Creative & DesignMeta Andromeda and Creative Volume: Why the Algorithm Now Wants More Ads, Not Better Targeting
Meta Andromeda rewards creative volume over targeting precision. Here is how many ad concepts you actually need per month and how to build that pipeline.
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Creative & DesignAI-Generated Ad Creative: What Works, What Flops in 2026
AI ad creative in 2026 wins on volume and testing, not artistry. See what works, what flops, and how Balistro runs AI creative for D2C and B2B.
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D2C & EcommerceRetention Marketing in 2026: Why Your Best Growth Lever Isn't a New Customer
Retention marketing in 2026: why repeat customers now drive cheaper growth than acquisition, and the flows, segments and metrics that actually move retention.
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Google AdsLocal Service Ads & Google Business Profile: Winning the 2026 Map Pack
Local service ads 2026 playbook: win the Google Map Pack, optimise your Business Profile, and survive AI search. Agency-grade tactics from Balistro.
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D2C & EcommerceDropshipping Supplier Vetting in 2026: Avoiding the Shopify Store That Looks Great and Ships Nothing
A practical dropshipping supplier vetting checklist for 2026: shipping proof, sample testing, and the red flags that predict a supplier will fail you at scale.
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