Data & Analytics
80 articles on data & analytics.
Data & AnalyticsGoogle Reversed Its Cookie Deprecation in 2026 - Here's Why First-Party Data Still Matters
Google shelved Privacy Sandbox and kept third-party cookies in Chrome in 2026 - but Safari, Firefox and regulation mean first-party data still matters most.
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Data & AnalyticsMeta's New Engage-Through Attribution in 2026: Why Your Conversions Look Different
Meta split click-through and engage-through attribution in 2026 - what changed, why reported conversions may look lower, and how to read your reports correctly.
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Data & AnalyticsPerformance Marketing in 2026, One Year In: What Actually Changed and What Was Noise
A honest review of what actually changed in performance marketing through 2026 - Andromeda, rising CPMs, first-party data - and what turned out to be overhyped noise.
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Data & AnalyticsSpecialist Ad Networks in 2026: Reaching Restricted Verticals Without Wasting Budget
How specialist high-volume networks like TrafficJunky work for restricted-vertical brands in 2026, and the placement, frequency and compliance discipline they demand.
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Data & AnalyticsMeta Andromeda Reporting: The New Metrics You Need to Explain to Clients in 2026
How to explain Andromeda-era Meta ads reporting to clients in 2026: which new metrics matter, and how to reframe old questions clients still ask by habit.
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Data & AnalyticsMulti-Location Business Marketing in 2026: Centralize the Brand, Localize the Execution
How multi-location businesses should structure marketing in 2026: per-location GBP and ad targeting, centralized brand standards, and location-level reporting.
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Data & AnalyticsHow to Choose a Performance Marketing Agency in 2026 (What to Actually Look For)
A neutral 2026 checklist for evaluating any performance marketing agency: who runs your account, revenue vs. vanity reporting, channel depth, real proof, and contract terms.
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Data & AnalyticsPerformance Marketing Attribution Windows in 2026: Why 7-Day Click Is Lying to You
Why the default 7-day click attribution window misrepresents performance in 2026, and how to choose an attribution model that matches your actual buying cycle.
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Data & AnalyticsMeasuring AI Search Visibility: How to Track GEO Performance in 2026
Learn how to track GEO performance in 2026 - measure AI search visibility across ChatGPT, Perplexity and Google AI Overviews with metrics that matter.
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Data & AnalyticsRetention Marketing Math: Calculating LTV:CAC the Right Way in 2026
How to calculate LTV:CAC correctly in 2026, avoiding the common mistakes that make the ratio look healthier than it actually is.
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Data & AnalyticsPerformance Marketing Reporting in 2026: The Weekly Dashboard That Keeps Clients Calm
The weekly performance marketing reporting structure that keeps clients informed without overwhelming them: the 6 metrics that matter and how to present them.
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Data & AnalyticsThe 2026 Marketing Dashboard: KPIs That Tie Spend to Revenue
A practical guide to marketing dashboard KPIs 2026 that connect ad spend to revenue: blended ROAS, LTV, MER, and the AI-search metrics most teams still miss.
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