Data & Analytics
80 articles on data & analytics.
Data & AnalyticsHow to Choose a Performance Marketing Agency in 2026 (What to Actually Look For)
A neutral 2026 checklist for evaluating any performance marketing agency: who runs your account, revenue vs. vanity reporting, channel depth, real proof, and contract terms.
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Data & AnalyticsPerformance Marketing Attribution Windows in 2026: Why 7-Day Click Is Lying to You
Why the default 7-day click attribution window misrepresents performance in 2026, and how to choose an attribution model that matches your actual buying cycle.
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Data & AnalyticsMeasuring AI Search Visibility: How to Track GEO Performance in 2026
Learn how to track GEO performance in 2026 - measure AI search visibility across ChatGPT, Perplexity and Google AI Overviews with metrics that matter.
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Data & AnalyticsRetention Marketing Math: Calculating LTV:CAC the Right Way in 2026
How to calculate LTV:CAC correctly in 2026, avoiding the common mistakes that make the ratio look healthier than it actually is.
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Data & AnalyticsPerformance Marketing Reporting in 2026: The Weekly Dashboard That Keeps Clients Calm
The weekly performance marketing reporting structure that keeps clients informed without overwhelming them: the 6 metrics that matter and how to present them.
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Data & AnalyticsThe 2026 Marketing Dashboard: KPIs That Tie Spend to Revenue
A practical guide to marketing dashboard KPIs 2026 that connect ad spend to revenue: blended ROAS, LTV, MER, and the AI-search metrics most teams still miss.
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Data & AnalyticsMarketing Attribution in 2026: MMM, Incrementality & the End of Last-Click
Marketing attribution 2026 is moving past last-click to MMM and incrementality testing. Here is how Indian D2C and B2B teams should actually measure ROI.
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Data & AnalyticsMeta Andromeda Signals: What to Feed the Algorithm Now That Targeting Is Dead
With targeting precision fading, Meta Andromeda runs on signal quality. Here is exactly what data to feed it: events, value, and identifiers, ranked by impact.
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Data & AnalyticsPerformance Marketing KPIs in 2026: MER, POAS and Why ROAS Alone Lies to You
ROAS alone misleads in 2026. Here is how MER and POAS give a truer read on performance marketing profitability, and which metric to lead with at each stage.
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Data & AnalyticsServer-Side Tracking & the Conversions API: Fixing 2026 Signal Loss
A practical 2026 guide to conversions API server-side tracking - fix Meta and Google signal loss, rebuild match quality, and recover lost ROAS.
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Data & AnalyticsGoogle AI Max Campaigns: What Keyword-less Search Means for Your Budget
Google AI Max campaigns remove keyword control from Search. Here is what keyword-less search means for your budget, ROAS, and what to do about it in 2026.
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Data & AnalyticsTop 10 Digital Marketing Trends in India for 2026 Every Brand Must Know
India’s Digital Marketing Market in 2026 India’s digital marketing market is evolving faster than almost any other market in the world.
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