Growth, Decoded.
Performance marketing, SEO, creative and growth insights from the team managing $4M+/mo in ad spend across 100+ brands.
Data & AnalyticsMarketing Attribution in 2026: MMM, Incrementality & the End of Last-Click
Marketing attribution 2026 is moving past last-click to MMM and incrementality testing. Here is how Indian D2C and B2B teams should actually measure ROI.
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Data & AnalyticsMeta Andromeda Signals: What to Feed the Algorithm Now That Targeting Is Dead
With targeting precision fading, Meta Andromeda runs on signal quality. Here is exactly what data to feed it: events, value, and identifiers, ranked by impact.
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D2C & EcommerceThe Real CAC Math: How D2C Brands Lower Acquisition Cost in 2026
Want to reduce CAC for your D2C brand in 2026? Here's the real math on creative, AI search, retention, and first-party data that actually moves blended CAC down.
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Facebook AdsRemarketing After iOS 18 and Consent Mode: Rebuilding Retargeting Pools in 2026
How to rebuild remarketing audiences in 2026 after privacy changes shrank retargeting pools. Server-side signal, first-party lists and modeled audiences explained.
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Google AdsGoogle PMax in 2026: Asset Groups, Signals and Profit Control
A practical performance max strategy 2026 guide: asset groups, audience signals, AI Max and profit controls that actually move ROAS for D2C and B2B.
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Creative & DesignDropshipping Ad Creative in 2026: The UGC-First Funnel That Beats Polished Studio Ads
Why UGC-style creative outperforms polished studio ads for dropshipping in 2026, and how to build a UGC-first creative funnel without a large production budget.
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Facebook AdsMeta Advantage+ in 2026: When to Trust the Algorithm (and When Not To)
Meta Advantage Plus 2026: when to trust Meta's AI automation and when to override it. An agency framework for D2C and B2B teams managing real ad spend.
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Data & AnalyticsPerformance Marketing KPIs in 2026: MER, POAS and Why ROAS Alone Lies to You
ROAS alone misleads in 2026. Here is how MER and POAS give a truer read on performance marketing profitability, and which metric to lead with at each stage.
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D2C & EcommerceStructured Data for AI Search: Schema That Wins Citations in 2026
Schema markup for AI search decides who gets cited in AI Overviews, ChatGPT and Perplexity in 2026. Here is the structured data that actually wins citations.
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D2C & EcommerceThe Hook Is the Ad: A 2026 Framework for the First 3 Seconds
A practical framework for writing ad hooks in 2026: the 6 hook types that consistently stop the scroll, with real examples from D2C and B2B campaigns.
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B2B & SaaSMicrosoft/Bing Ads + Copilot: The Underrated 2026 Search Channel
Why Microsoft Bing Ads 2026 plus Copilot is the search channel most Indian advertisers ignore - cheaper CPCs, B2B intent, and AI search inventory.
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Creative & DesignMeta Andromeda and Creative Volume: Why the Algorithm Now Wants More Ads, Not Better Targeting
Meta Andromeda rewards creative volume over targeting precision. Here is how many ad concepts you actually need per month and how to build that pipeline.
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