Pay For Leads, Not Clicks.
Google's Local Service Ads sit above everything else with a Google-Guaranteed badge, and you only pay when a real customer contacts you. For service businesses, it's the highest-intent slot there is.
Google LSAGuaranteed
Call trackingIn short
Local Service Ads are Google's pay-per-lead ad units that appear at the very top of local search with a Google-Guaranteed badge. Service businesses pay only when a genuine customer calls or messages, making LSAs one of the highest-intent, lowest-risk local advertising channels.
Why Local Service Ads.
Pay only for real leads
Unlike click-based ads, LSAs charge per genuine lead, a call or message from a prospective customer, so your budget maps directly to opportunities.
The most prominent slot
LSAs appear above traditional search ads and the map pack, the first thing a local searcher sees, capturing intent before competitors get a look.
Google-Guaranteed trust
The verified badge signals Google has vetted your business, lifting trust and click-through at the exact moment a customer is choosing who to call.
Dispute invalid leads
You can dispute leads that aren't genuine, spam, wrong-area, out-of-service, so you're not paying for contacts that could never become customers.
Lower effective cost-per-customer
Because every charge is a real lead and the placement is so prominent, LSAs often deliver a lower cost per acquired customer than standard search.
Built for service businesses
Plumbers, electricians, clinics, lawyers, cleaners, home services, the verticals where someone needs a provider now, fit LSAs perfectly.
How we run Local Service Ads.
Verification & setup
We handle Google Guarantee verification, licences, insurance and background checks, then build your profile so it qualifies and ranks.
Service & area configuration
We define your services and service areas precisely so you receive relevant, in-area leads and avoid paying for ones you can't serve.
Reviews & ranking
LSA ranking leans on reviews, responsiveness and proximity. We build a review system and optimise response time to lift your position.
Lead management & disputes
We monitor incoming leads, dispute invalid ones, and track booked jobs so you only effectively pay for genuine opportunities.
Optimise cost-per-customer
We tune budget, hours and responsiveness to maximise quality leads and drive down the real cost per acquired customer.
Ad formats we run
Brands we've scaled on Local Service Ads.
Used Local Service Ads (Google-Guaranteed) plus Search and Meta lead-gen to position an accounting firm at the top of local results, holding a $75 CPL and 4× ROI on a $4,500/mo budget.
Ran Local Service Ads plus Smart campaigns for a multi-location spa, delivering 500+ leads/mo, so many that appointments stayed full and campaigns were paused to keep up.
Launched Local Service Ads for a lawn-care provider, cutting cost-per-quality-lead 80% in three months while delivering 50+ leads/mo at a 40% conversion rate.
Combined Local Service Ads, Search and Call ads with heavy A/B testing to grow a fencing company from 10–20 to 200+ leads/mo and scale campaigns 600%.
Geo-targeted within a 50-mile radius with high-intent keywords to grow a roofing company's leads 200% (100–150/mo) while cutting cost-per-lead 70%.
Targeted high-intent 'learn to fly' searches with geo-structured campaigns and an optimized landing page, delivering 80–100 leads/mo at 10% conversion and +30%/mo scaling.
Scaled a personal-injury firm's campaigns 500% in three months while holding cost efficiency, with 1-in-5 leads meeting case-viability standards, via A/B-tested creative and lookalike audiences.
Most agencies report. We perform.
Questions, answered.
Per lead, not per click. You're charged only when a prospective customer calls or messages you through the ad, so your spend corresponds directly to genuine opportunities rather than traffic.
Let's Reach The World, together.
Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.