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PPC stands for “pay-per-click,” and it refers to a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites that are part of a search engine’s advertising network. They are often distinguished from organic search results by being labeled as “sponsored” or “ad.”
Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising. PPC ads are one aspect of SEM, but the term can also encompass other forms of search engine advertising, such as SEO (search engine optimization) and paid inclusion.
