Data & Analytics
80 articles on data & analytics.
Data & AnalyticsMarketing Attribution in 2026: MMM, Incrementality & the End of Last-Click
Marketing attribution 2026 is moving past last-click to MMM and incrementality testing. Here is how Indian D2C and B2B teams should actually measure ROI.
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Data & AnalyticsMeta Andromeda Signals: What to Feed the Algorithm Now That Targeting Is Dead
With targeting precision fading, Meta Andromeda runs on signal quality. Here is exactly what data to feed it: events, value, and identifiers, ranked by impact.
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Data & AnalyticsPerformance Marketing KPIs in 2026: MER, POAS and Why ROAS Alone Lies to You
ROAS alone misleads in 2026. Here is how MER and POAS give a truer read on performance marketing profitability, and which metric to lead with at each stage.
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Data & AnalyticsServer-Side Tracking & the Conversions API: Fixing 2026 Signal Loss
A practical 2026 guide to conversions API server-side tracking - fix Meta and Google signal loss, rebuild match quality, and recover lost ROAS.
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Data & AnalyticsGoogle AI Max Campaigns: What Keyword-less Search Means for Your Budget
Google AI Max campaigns remove keyword control from Search. Here is what keyword-less search means for your budget, ROAS, and what to do about it in 2026.
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Data & AnalyticsTop 10 Digital Marketing Trends in India for 2026 Every Brand Must Know
India’s Digital Marketing Market in 2026 India’s digital marketing market is evolving faster than almost any other market in the world.
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Data & AnalyticsHow to Create a Performance Marketing Report That Clients Actually Understand
The Reporting Problem That Kills Client Relationships Most performance marketing reports are built for the person who created them, not for the client reading them.
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Data & AnalyticsBuilding a Digital Marketing Agency That Scales: The Role of Automation and AI
The Agency Scaling Problem Most digital marketing agency growth follows a painful pattern: win more clients, hire more people, watch margins compress, hire more people to maintain quality, watch margins compress further.
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Data & AnalyticsHow to Use Data Analytics to Improve Your Marketing ROI by 40%
Why Most Brands Are Flying Blind on Marketing ROI Ask most marketing teams what their marketing ROI is and they will struggle to give you a confident answer.
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Data & Analytics7 Best GA4 Reports Every Marketer Should Set Up in 2026
Google Analytics 4 is the standard analytics platform for digital marketers in 2026, yet most marketing teams barely scratch the surface of what it offers.
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Data & AnalyticsMarketing Attribution in 2026: How AI Is Solving the Multi-Touch Problem
The Attribution Crisis Every Marketer Faces Ask any digital marketing team where their best customers come from and you will likely get an answer based on last-click attribution: Google Ads gets credit because it was the last click before purchase.…
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Data & AnalyticsAI Creative Automation: How to Test 100 Ad Creatives Without a Big Team
The Creative Testing Problem Every Growing Brand Faces Creative is the single biggest variable in paid advertising performance. Research consistently shows that 50-70% of ad performance variation comes from creative, not targeting or bidding.
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