Own The Top Of The App Store Search.
70% of App Store visitors use search to find apps, and most installs come from it. We win that search result with high-intent, profitable Apple Search Ads.
Google UAC
App campaigns
App installs
AttributionIn short
Apple Search Ads promote your app at the top of App Store search results, where the majority of app discovery happens. Because users are actively searching for an app to install, it's one of the highest-intent, most cost-effective user-acquisition channels for iOS apps.
Why Apple Search Ads.
Searcher intent at its peak
Someone searching the App Store is ready to install. Capturing that moment makes Apple Search Ads one of the most efficient UA channels for iOS.
Prime placement
Your ad sits at the very top of relevant search results, above organic listings, the most valuable real estate in the App Store.
Defend and conquer
Bid on your own brand to protect it, and on competitor and category terms to capture users comparing alternatives.
Cost-effective installs
Because intent is so high, cost per install and cost per acquisition are often lower and more predictable than broad social UA.
Privacy-resilient
Apple Search Ads operate inside Apple's own ecosystem, making them more resilient to the tracking and signal-loss issues that hit other channels.
Quality user acquisition
Search-driven installs tend to retain and convert better than incentivised or broadly-targeted installs, higher-quality users, not just cheaper ones.
How we run Apple Search Ads.
Keyword & competitor research
We map brand, category and competitor keywords by intent, the terms that bring users ready to install, and structure campaigns around them.
Listing & metadata alignment
We align your App Store listing, name, keywords and creative, with the terms you bid on, since relevance affects both cost and conversion.
Campaign structure
Separate brand-defence, category and competitor-conquesting campaigns so each goal has its own budget and bid logic.
CPA & retention optimisation
We optimise to cost per acquisition and downstream retention, not just installs, so spend buys users who stick and pay, not vanity download counts.
Scale profitable terms
We expand winning keywords, refine bids and prune waste, scaling installs while holding CPA against your target.
Ad formats we run
Results across our paid programs.
Optimized for first-subscription payments instead of top-of-funnel metrics, scaling spend ₹60K→₹2.5L/mo and lifting first-payment ROAS from 40% to 85%.
Cut cost-per-install 30% and grew app installs 17% via Instagram Stories, using customer-persona analysis and lateral targeting to scale acquisition without losing loyal audiences.
Best for
Most agencies report. We perform.
More on this from the blog.
Google AdsApple Search Ads in 2026: Owning the App Store Buyer
Apple Search Ads 2026 strategy guide: bid types, ASO synergy, ROAS tracking after ATT, and where ASA fits versus Google and Meta for app growth.
Read more →
Google AdsGoogle PMax in 2026: Asset Groups, Signals and Profit Control
A practical performance max strategy 2026 guide: asset groups, audience signals, AI Max and profit controls that actually move ROAS for D2C and B2B.
Read more →
Google AdsLocal Service Ads & Google Business Profile: Winning the 2026 Map Pack
Local service ads 2026 playbook: win the Google Map Pack, optimise your Business Profile, and survive AI search. Agency-grade tactics from Balistro.
Read more →Questions, answered.
Any business with an iOS app that wants users, SaaS, e-commerce, gaming, fintech, services. If installs matter to your growth, capturing high-intent App Store search is one of the most efficient channels available.
To defend it. Competitors can bid on your brand and intercept users searching specifically for you. Brand-defence campaigns are cheap and protect installs you'd otherwise lose at the final step.
Apple Search Ads capture intent at the point of App Store search, while Google UAC and social app campaigns create demand more broadly. They complement each other; Search Ads typically deliver the highest-intent, best-retaining installs.
Less than most. Because they run inside Apple's own ecosystem, they're more resilient to the signal loss from ATT and cross-app tracking restrictions that have hit other UA channels.
Tight keyword targeting by intent, brand-defence efficiency, listing-to-keyword relevance, and optimising to CPA and retention rather than raw installs, so we buy quality users at a sustainable cost.
Let's Reach The World, together.
Book a free strategy call. We'll show you exactly where you're leaving money on the table, no pitch, no obligation.