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A flat-style digital illustration infographic titled “Digital Marketing Attribution Models,” featuring a horizontal timeline with colorful icons representing different customer touchpoints such as email, social media, paid ads, and search. Each touchpoint is labeled with a different attribution model—First-Click, Last-Click, Linear, Time-Decay, Position-Based, and Data-Driven—demonstrating how each model assigns credit across the buyer journey. The design uses soft pastel colors and a clean, modern layout to visually compare the models.

Guide to Digital Marketing Attribution Models: Which One is Right?

  • April 21, 2025
  • -Marketing