Email marketing

Email marketing is a form of digital marketing that involves sending promotional messages or advertisements to a large group of people via email. Email marketing can be an effective way for businesses to reach their target audience, as well as to nurture relationships with existing customers.

To carry out an email marketing campaign, businesses typically collect a list of email addresses from their customers or potential customers and use an email marketing service to send out messages. These messages can be newsletters, promotional offers, or other types of content that are designed to engage the recipient and encourage them to take a specific action, such as making a purchase or visiting a website.

Email marketing campaigns can be tracked and analyzed in order to measure their effectiveness and to identify areas for improvement. Many businesses use email marketing as part of their overall digital marketing strategy, along with other channels such as social media, pay-per-click (PPC) advertising, and search engine optimization (SEO).