Email marketing

1. Audience Research & Lead List Building

We start by understanding your ideal customer—industry, role, company size, location, and pain points. Based on that, we:

• Build custom lead lists using filters on LinkedIn, industry databases, and tools like Apollo or ZoomInfo.

• Verify email addresses to reduce bounce rates and protect your domain reputation.

• Organize the data cleanly so that each prospect can be messaged with relevance.

2. Crafting Personalised Email Sequences

Our emails don’t feel like marketing emails.

We write short, conversational copy that’s relevant to the recipient. Every message is:

• Written manually or using dynamic personalization fields (like company name, job role, pain points).

• Focused on value—what’s in it for them, not what you want to sell.

• Clear in its ask—whether it’s a meeting, a quick reply, or sharing feedback.

We usually build 3–5 email touchpoints over 2–3 weeks to warm up cold prospects without overwhelming them.

3. Smart Follow-ups & Drip Strategy

Most replies don’t come from the first email—they come from the follow-ups.

We:

• Schedule follow-up emails that build on the first message rather than repeating it.

• Test different tones (e.g., friendly reminder, direct ask, casual check-in) to see what drives replies.

• Pause or stop emails once a lead replies—so it never feels like a machine talking to them.

4. Setup, Warm-Up, and Deliverability

We handle all technical backend work so your emails land in inboxes, not spam.

• Set up custom domains or subdomains for cold outreach.

• Configure SPF, DKIM, and DMARC records.

• Use email warm-up tools before launch to build a healthy sender reputation.

• Monitor deliverability and bounce rates closely.

5. Tracking & Iteration

We don’t stop at sending. We track:

• Open and reply rates

• Positive vs. negative replies

• Which subject lines and email angles work best

Based on results, we tweak messaging, audience targeting, and timing to improve over time.

Whether you want to book more sales calls, build partnerships, or reach decision-makers at scale—our cold outreach service helps you do it without burning bridges or damaging your brand.