Social media paid ads are advertisements that appear on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. These ads can be targeted to specific audiences based on factors such as location, demographics, interests, and behaviors, and they can be displayed in a variety of formats including sponsored posts, carousel ads, video ads, and more.
Advertisers pay for social media paid ads on a pay-per-click (PPC) or pay-per-impression (PPI) basis, which means that they are charged either each time someone clicks on their ad or each time the ad is displayed to a user, respectively. Social media paid ads can be an effective way for businesses to reach specific target audiences and to promote their products or services online.
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