The Secret Formula to Increase Likes, Comments & Shares on LinkedIn – Proven Tips
September 23, 2025
-Marketing
If you’ve ever posted on LinkedIn and wondered why your post didn’t get the likes, comments, or shares you expected, you’re not alone. Growing LinkedIn engagement takes more than just posting updates – it requires a strategy, timing, and interaction that aligns with how the LinkedIn algorithm works.
In this guide, you’ll learn the secret formula to boost LinkedIn engagement and build meaningful visibility for your brand or personal profile.
What Is “Engagement” on LinkedIn & Why It Matters
Engagement on LinkedIn refers to likes, comments, and shares your post receives. These actions are more than vanity metrics they directly affect how many people see your content.
– Likes = quick appreciation signals.
– Comments = conversations that keep your post alive.
– Shares = extended reach into new networks.
👉 According to LinkedIn, posts with higher engagement get prioritized in feeds, which means more visibility and credibility for you.
The 3 Key Metrics That Move the Needle: Likes, Comments & Shares
– Likes boost your credibility and give social proof.
– Comments matter the most, as they show interaction and spark discussions.
– Shares expand your content to audiences outside your direct network.
Each of these engagement types tells the LinkedIn algorithm: “This content is valuable—show it to more people.”
Secret Formula Step 1: Create Value-First Content
People scroll quickly, so your content needs to solve a problem, inspire, or educate. Examples:
– Share industry insights backed by data.
– Post “how-to” tips your audience can use right away.
– Share inspiring case studies or lessons learned.
When you create content that genuinely helps others, likes, comments, and shares naturally follow.
Secret Formula Step 2: Ask Smart Questions & Encourage Dialogue
If you want more comments on LinkedIn, invite people into a conversation. The algorithm favors posts that spark discussions, and questions are the easiest way to do that.
– Use polls for quick, low-effort participation.
– End posts with prompts like “What do you think?” or “How do you approach this?”
– Ask for stories instead of yes/no replies to encourage deeper comments.
– Share opinions and invite others to agree or disagree for healthy debate.
💡 Pro Tip: Avoid engagement bait like “Comment YES if you agree” it reduces reach. Focus on thoughtful, relevant questions that create genuine dialogue.YES if you agree”). LinkedIn penalizes these tactics.
Secret Formula Step 3: Timing & Consistency
When you post matters almost as much as what you post.
– Best time to post on LinkedIn: Tuesday–Thursday mornings (8–11 am) often perform best.
– Frequency: 3–4 posts per week keep you visible without overwhelming followers.
– Consistency: Stick to a schedule so your audience expects your content.
Secret Formula Step 4: Use Visuals, Video & Post Formats That Drive Shares
Visual content grabs attention.
– Videos get up to 5x more engagement.
– Infographics & carousels make data easy to digest.
– Storytelling posts with images often encourage shares.
Mixing formats keeps your profile fresh and engaging.
Secret Formula Step 5: Engage Early & Be First Mover
The first 60 minutes after posting are critical.
– Respond quickly to comments to keep the conversation going.
– Share your post with team members or groups to spark initial traction.
– Don’t just post-interact with others’ posts too. Engagement works both ways.
Secret Formula Step 6: Use Hashtags, Mentions & Tagging Smartly
Smart use of tags helps your content reach the right people.
– 3–5 hashtags per post are ideal (avoid spamming).
– Tag relevant people or companies only when they’re truly connected to the post.
Mistakes to Avoid: What Can Kill Engagement on LinkedIn
– Over-posting multiple times per day.
– Using clickbait or irrelevant content.
– Ignoring comments on your posts.
– Overloading with hashtags or tagging random people.
Stay authentic, and your engagement will grow naturally.
Measuring Success: How to Track Likes, Comments & Shares Properly
Success on LinkedIn isn’t just about posting consistently-it’s about understanding what’s working and why. LinkedIn’s built-in analytics tools give you a clear picture of your post performance. Here’s what to focus on:
– Engagement Rate – Calculate it by (likes + comments + shares) ÷ impressions. This shows how well your content resonates with your audience.
– Profile Views & Follower Growth – Check if your content is driving people to view your profile and follow you. A spike here often means your posts are building authority and visibility.
– Top-Performing Formats – Notice whether carousels, videos, polls, or text posts get the most traction. Doubling down on what works will maximize reach and engagement.
👉 Use these insights not just to measure success but to refine your LinkedIn content strategy posting more of what your audience values, building stronger connections, and growing your influence over time.
Real-World Examples & Case Studies
– A consultant asked, “What’s the biggest mistake leaders make in remote work?” → Over 500 comments, sparking meaningful dialogue.
– A company shared a behind-the-scenes video of a product launch → Thousands of shares, expanding reach to new markets.
– A freelancer posted a personal story with a lesson → High likes and profile visits, leading to client inquiries.
Your Action Plan: 7-Day LinkedIn Engagement Challenge
Follow this simple plan to see results in just one week:
– Day 1: Post a value-driven tip with a clear takeaway.
– Day 2: Comment meaningfully on 5 industry posts.
– Day 3: Share a poll or question.
– Day 4: Post a short video or carousel.
– Day 5: Respond to every comment on your posts.
– Day 6: Share a personal story with a lesson.
– Day 7: Review analytics, note what worked, and plan next week.
FAQs
1. How many likes, comments or shares are good on LinkedIn posts? Engagement benchmarks vary, but a 2–5% engagement rate is considered strong. For smaller accounts, even 10–20 likes with a few comments can be great.
2. How often should I post on LinkedIn to increase engagement? Posting 3–4 times per week is ideal. Avoid daily posting unless you consistently provide value.
3. What is the best time to post on LinkedIn for maximum engagement? Tuesday–Thursday mornings (8–11 am) often work best. Test your audience’s habits and adjust.
4. Do videos or images get more engagement on LinkedIn? Videos often outperform other formats, but carousels and infographics are also highly shareable. Experiment with both.
5. Can asking questions increase comments and shares? Yes-thoughtful, open-ended questions are one of the best ways to spark conversations. Just avoid overused “YES/NO” engagement bait.
At Balistro, we specialize in helping businesses grow through effective digital marketing strategies. From Google Ads to Meta Ads, we deliver data-driven campaigns that maximize your ROI and drive real results. If you’re looking to boost your online presence, generate leads, or scale your e-commerce business, our expert team is here to help. Contact us today to learn more about how we can support your advertising needs!
The Secret Formula to Increase Likes, Comments & Shares on LinkedIn – Proven Tips
If you’ve ever posted on LinkedIn and wondered why your post didn’t get the likes, comments, or shares you expected, you’re not alone. Growing LinkedIn engagement takes more than just posting updates – it requires a strategy, timing, and interaction that aligns with how the LinkedIn algorithm works.
In this guide, you’ll learn the secret formula to boost LinkedIn engagement and build meaningful visibility for your brand or personal profile.
What Is “Engagement” on LinkedIn & Why It Matters
Engagement on LinkedIn refers to likes, comments, and shares your post receives. These actions are more than vanity metrics they directly affect how many people see your content.
– Likes = quick appreciation signals.
– Comments = conversations that keep your post alive.
– Shares = extended reach into new networks.
👉 According to LinkedIn, posts with higher engagement get prioritized in feeds, which means more visibility and credibility for you.
The 3 Key Metrics That Move the Needle: Likes, Comments & Shares
– Likes boost your credibility and give social proof.
– Comments matter the most, as they show interaction and spark discussions.
– Shares expand your content to audiences outside your direct network.
Each of these engagement types tells the LinkedIn algorithm: “This content is valuable—show it to more people.”
Secret Formula Step 1: Create Value-First Content
People scroll quickly, so your content needs to solve a problem, inspire, or educate. Examples:
– Share industry insights backed by data.
– Post “how-to” tips your audience can use right away.
– Share inspiring case studies or lessons learned.
When you create content that genuinely helps others, likes, comments, and shares naturally follow.
Secret Formula Step 2: Ask Smart Questions & Encourage Dialogue
If you want more comments on LinkedIn, invite people into a conversation. The algorithm favors posts that spark discussions, and questions are the easiest way to do that.
– Use polls for quick, low-effort participation.
– End posts with prompts like “What do you think?” or “How do you approach this?”
– Ask for stories instead of yes/no replies to encourage deeper comments.
– Share opinions and invite others to agree or disagree for healthy debate.
💡 Pro Tip: Avoid engagement bait like “Comment YES if you agree” it reduces reach. Focus on thoughtful, relevant questions that create genuine dialogue.YES if you agree”). LinkedIn penalizes these tactics.
Secret Formula Step 3: Timing & Consistency
When you post matters almost as much as what you post.
– Best time to post on LinkedIn: Tuesday–Thursday mornings (8–11 am) often perform best.
– Frequency: 3–4 posts per week keep you visible without overwhelming followers.
– Consistency: Stick to a schedule so your audience expects your content.
Secret Formula Step 4: Use Visuals, Video & Post Formats That Drive Shares
Visual content grabs attention.
– Videos get up to 5x more engagement.
– Infographics & carousels make data easy to digest.
– Storytelling posts with images often encourage shares.
Mixing formats keeps your profile fresh and engaging.
Secret Formula Step 5: Engage Early & Be First Mover
The first 60 minutes after posting are critical.
– Respond quickly to comments to keep the conversation going.
– Share your post with team members or groups to spark initial traction.
– Don’t just post-interact with others’ posts too. Engagement works both ways.
Secret Formula Step 6: Use Hashtags, Mentions & Tagging Smartly
Smart use of tags helps your content reach the right people.
– 3–5 hashtags per post are ideal (avoid spamming).
– Tag relevant people or companies only when they’re truly connected to the post.
– Use niche hashtags (like #LinkedInEngagementTips) alongside broader ones (like #Marketing).
Mistakes to Avoid: What Can Kill Engagement on LinkedIn
– Over-posting multiple times per day.
– Using clickbait or irrelevant content.
– Ignoring comments on your posts.
– Overloading with hashtags or tagging random people.
Stay authentic, and your engagement will grow naturally.
Measuring Success: How to Track Likes, Comments & Shares Properly
Success on LinkedIn isn’t just about posting consistently-it’s about understanding what’s working and why. LinkedIn’s built-in analytics tools give you a clear picture of your post performance. Here’s what to focus on:
– Engagement Rate – Calculate it by
(likes + comments + shares) ÷ impressions. This shows how well your content resonates with your audience.– Profile Views & Follower Growth – Check if your content is driving people to view your profile and follow you. A spike here often means your posts are building authority and visibility.
– Top-Performing Formats – Notice whether carousels, videos, polls, or text posts get the most traction. Doubling down on what works will maximize reach and engagement.
👉 Use these insights not just to measure success but to refine your LinkedIn content strategy posting more of what your audience values, building stronger connections, and growing your influence over time.
Real-World Examples & Case Studies
– A consultant asked, “What’s the biggest mistake leaders make in remote work?” → Over 500 comments, sparking meaningful dialogue.
– A company shared a behind-the-scenes video of a product launch → Thousands of shares, expanding reach to new markets.
– A freelancer posted a personal story with a lesson → High likes and profile visits, leading to client inquiries.
Your Action Plan: 7-Day LinkedIn Engagement Challenge
Follow this simple plan to see results in just one week:
– Day 1: Post a value-driven tip with a clear takeaway.
– Day 2: Comment meaningfully on 5 industry posts.
– Day 3: Share a poll or question.
– Day 4: Post a short video or carousel.
– Day 5: Respond to every comment on your posts.
– Day 6: Share a personal story with a lesson.
– Day 7: Review analytics, note what worked, and plan next week.
FAQs
1. How many likes, comments or shares are good on LinkedIn posts?
Engagement benchmarks vary, but a 2–5% engagement rate is considered strong. For smaller accounts, even 10–20 likes with a few comments can be great.
2. How often should I post on LinkedIn to increase engagement?
Posting 3–4 times per week is ideal. Avoid daily posting unless you consistently provide value.
3. What is the best time to post on LinkedIn for maximum engagement?
Tuesday–Thursday mornings (8–11 am) often work best. Test your audience’s habits and adjust.
4. Do videos or images get more engagement on LinkedIn?
Videos often outperform other formats, but carousels and infographics are also highly shareable. Experiment with both.
5. Can asking questions increase comments and shares?
Yes-thoughtful, open-ended questions are one of the best ways to spark conversations. Just avoid overused “YES/NO” engagement bait.
At Balistro, we specialize in helping businesses grow through effective digital marketing strategies. From Google Ads to Meta Ads, we deliver data-driven campaigns that maximize your ROI and drive real results. If you’re looking to boost your online presence, generate leads, or scale your e-commerce business, our expert team is here to help. Contact us today to learn more about how we can support your advertising needs!