Performance marketing is an umbrella term that refers to a marketing strategy where businesses pay for specific actions or results, such as clicks, leads, or sales. Unlike traditional advertising models, where businesses pay upfront, performance marketing ensures that payments are only made when predefined goals are achieved.
At its core, performance marketing revolves around measurable results, enabling businesses to track the effectiveness of their campaigns in real time. This approach is more cost-efficient and results-driven, making it ideal for businesses looking to achieve scalable growth.
Key Traits of Top Performance Marketing Agencies
So, what makes the best performance marketing agencies excel in this space? Let’s explore some key traits that distinguish them:
